Property of Socialfly and Conair Beauty
Conair -- a leader in hairstyling, home, health & wellness, travel, and more -- partnered with Socialfly with the objective of creating a social media strategy. Their goal was to gain relevance among Gen Z and Millennials while driving purchase intent to the current core audience and to identify new audience opportunities. 

I spearheaded social media design and creative content production for the brand including leading over 7 in-house photoshoots. My responsibilities included creating and presenting shot lists with social concepts, casting model talent, and art directing the photographer,
prop-stylists, and hair & makeup artists on set. I also handled all post-production photography retouching and social media content creation. Our social efforts proved successful, with mass increases in engagements, interactions, and community growth.