Property of Estee Lauder 
I played a key creative role in the launch of Clinique’s first-ever primers in the Even Better franchise, which included the Light Reflecting Primer (enhancing glow) and the Pore Defying Primer (designed for softness and oil control). I began by sketching and developing the campaign’s key visuals before moving into concept development, model casting, and storyboarding for our launch videos. Post-shoot, I guided the video editing process as well as designed site and social graphics. It was incredibly rewarding to be a part of to this innovative product campaign that highlighted diverse skin tones and celebrated different expressions
of beauty.​