Property of Socialfly and Natural Formula

Natural Formula, an Israeli-born hair care brand made its debut in the US market and needed to scale its e-commerce efforts to this new, unfamiliar audience. They sought to drive sales on their Amazon store and increase overall brand awareness about their uniquely affordable, salon-quality products.

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I worked as creative lead on the Socialfly team to remaster the brand creative (initially made for a primarily European market) and update for the American female consumer. We revamped their digital creative direction by introducing social-friendly, vibrant colors to their high-drama black and white brand photography, macro texture shots, and authentic beauty tutorials.

 

Through brand awareness campaigns that drove traffic to Natural Formula’s Amazon store, users had a seamless click-to-shop user experience. Additionally, through retargeting campaigns, we were able to reach users that already had shown interest in the brand.