BRAND​

Generation Clay

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ROLE

Social Content Designer 

Property of Socialfly
Generation Clay is an Australian skincare line looking to boost brand recognition in the US through social media for its upcoming launch. I worked with Sociafly to redefine the brand's social channel strategy and lead the brand's art direction on Instagram. We created several content pillars to create more authentic brand content, educate consumers about product ingredients and benefits, share relatable skincare truths, and overall foster the Generation Clay online community while proving increased engagement and success metrics.